Ikea Prepares for Future of Mega Cities and ‘Thin Wallets

brodin

Ikea Group, the world’s largest furniture retailer, is getting ready for a future where people have little to spare: both in their wallets and in terms of space.

The Swedish furniture giant is now abandoning its custom of planning five to 10 years ahead, setting a new three-year approach to keep pace with a rapidly transforming society. The strategy will ensure that the company caters to an urbanized world where people “live in small spaces,” have “thin wallets” and “little time,” according to Chief Executive Officer Jesper Brodin. Company research shows that by 2030 about 60 percent of the world’s population will live in large cities, double from now, he said…
Read more : Bloomberg, 10.04.2018