Why small Chinese cities like Hohhot are the future of global luxury goods consumption

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More than half of all luxury consumers in China live outside the top 15 cities, and they are young and well educated, report finds. In China, luxury goods are no longer exclusively for well-heeled city folk. In fact, the future of brands like Louis Vuitton, Chanel, Gucci and Prada may lie in smaller cities like northern China’s Hohhot, which is 10 hours by rail to the capital of Beijing and has a population of three million…

Read more : SCMP, 03.10.2018