{"id":142714,"date":"2025-12-15T20:43:15","date_gmt":"2025-12-15T19:43:15","guid":{"rendered":"https:\/\/geab.eu\/revelateur-shein-cinq-ans-pour-renverser-le-processus-de-decrochage-industriel-europeen\/"},"modified":"2025-12-16T15:39:29","modified_gmt":"2025-12-16T14:39:29","slug":"the-shein-shock-five-years-to-reverse-europes-industrial-decline","status":"publish","type":"post","link":"https:\/\/geab.eu\/en\/the-shein-shock-five-years-to-reverse-europes-industrial-decline\/","title":{"rendered":"The Shein shock \u2013 Five years to reverse Europe\u2019s industrial decline"},"content":{"rendered":"<p><span style=\"color: #ff9900;\"><strong>TREND<\/strong><\/span><\/p>\n<p>The fashion industry has experienced its share of disruption, but until recently, this was still the preserve of European companies. Sweden&#8217;s H&amp;M, Spain&#8217;s Mango and Zara (above all) invented <em>fast fashion <\/em>and knocked the former French and Italian masters of the industry off their perch. It is therefore not surprising that Shein&#8217;s arrival in the hitherto almost exclusively European fashion game is causing such a stir. However, it is more important than ever to keep an eye on the reasons for Shein&#8217;s success, which reveals a silent but profound crisis in a production, logistics and creative model that Europe has allowed to fall apart over the last twenty years. And what applies to fashion also applies to many other sectors, as the vulnerability revealed is not sector-specific but systemic. Europe is discovering, with astonishment, that its loss of competitiveness does not only affect textiles, but could hit all industries eventually, due to insufficient investment in large-scale modernisation, automation and innovation. Moreover, the growing isolation of a Europe constantly shocked by a rest of the world in which it is less and less of a model is contributing to the worsening of the process of decline. Another five years of indignation rather than &#8220;incorporating&#8221; change, and the decline could become irreversible.<\/p>\n<p><strong>China disrupts Europe\t\t<div class=\"oct_article_subscribe \">\n\t\t\t<div class=\"oct_article_content_suscribe\">\n\t\t\t\t<div class=\"oct_article_content_suscribe__button \">\n\t\t\t\t\t<div class=\"oct_btn oct_btn_orange_inverse\">\n\t\t\t\t\t\t<a href=\"https:\/\/geab.eu\/abonnement\/\">To read the full article, register now<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"oct_article_content_suscribe__button\">\n\t\t\t\t\t\t<div class=\"oct_btn oct_btn_orange\">\n\t\t\t\t\t\t\t<a href=\"#\" id=\"oct_suscribe_compte_login_modal_popup\">Already a subscriber? Sign in<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"oct_suscribe_compte_login_modal\">\n\t\t\t\t\t\t<div class=\"oct_suscribe_compte_login_modal_container\">\n\t\t\t\t\t\t\t<div id=\"oct_suscribe_compte_login_modal_close\"><\/div>\n\t\t\t\t\t\t\t<div id=\"oct_suscribe_compte_login\">\n\t\t\t\t\t\t\t\t<div class=\"woocommerce-notices-wrapper\"><\/div>\n\n\t\t<h2>Login<\/h2>\n\n\t\t<form class=\"woocommerce-form woocommerce-form-login login\" method=\"post\" novalidate>\n\n\t\t\t\n\t\t\t<p class=\"woocommerce-form-row woocommerce-form-row--wide form-row form-row-wide\">\n\t\t\t\t<label for=\"username\">Username or email address&nbsp;<span class=\"required\" aria-hidden=\"true\">*<\/span><span class=\"screen-reader-text\">Required<\/span><\/label>\n\t\t\t\t<input type=\"text\" class=\"woocommerce-Input woocommerce-Input--text input-text\" name=\"username\" id=\"username\" autocomplete=\"username\" value=\"\" required aria-required=\"true\" \/>\t\t\t<\/p>\n\t\t\t<p class=\"woocommerce-form-row woocommerce-form-row--wide form-row form-row-wide\">\n\t\t\t\t<label for=\"password\">Password&nbsp;<span class=\"required\" aria-hidden=\"true\">*<\/span><span class=\"screen-reader-text\">Required<\/span><\/label>\n\t\t\t\t<input class=\"woocommerce-Input woocommerce-Input--text input-text\" type=\"password\" name=\"password\" id=\"password\" autocomplete=\"current-password\" required aria-required=\"true\" \/>\n\t\t\t<\/p>\n\n\t\t\t\n\t\t\t<p class=\"form-row\">\n\t\t\t\t<label class=\"woocommerce-form__label woocommerce-form__label-for-checkbox woocommerce-form-login__rememberme\">\n\t\t\t\t\t<input class=\"woocommerce-form__input woocommerce-form__input-checkbox\" name=\"rememberme\" type=\"checkbox\" id=\"rememberme\" value=\"forever\" \/> <span>Remember me<\/span>\n\t\t\t\t<\/label>\n\t\t\t\t<input type=\"hidden\" id=\"woocommerce-login-nonce\" name=\"woocommerce-login-nonce\" value=\"e160da00eb\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/142714\" \/>\t\t\t\t<button type=\"submit\" class=\"woocommerce-button button woocommerce-form-login__submit\" name=\"login\" value=\"Log in\">Log in<\/button>\n\t\t\t<\/p>\n\t\t\t<p class=\"woocommerce-LostPassword lost_password\">\n\t\t\t\t<a href=\"https:\/\/geab.eu\/en\/my-account\/lost-password\/\">Lost your password?<\/a>\n\t\t\t<\/p>\n\n\t\t\t\n\t\t<\/form>\n\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TREND The fashion industry has experienced its share of disruption, but until recently, this was still the preserve of European companies. Sweden&#8217;s H&amp;M, Spain&#8217;s Mango and Zara (above all) invented fast fashion and knocked the former French and Italian masters of the industry off their perch. It is therefore not surprising that Shein&#8217;s arrival in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[868,6823,6091,6824],"class_list":["post-142714","post","type-post","status-publish","format-standard","hentry","category-telescope-en","tag-china-en","tag-fashion","tag-luxury","tag-shein-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Shein shock \u2013 Five years to reverse Europe\u2019s industrial decline - GEAB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Shein shock \u2013 Five years to reverse Europe\u2019s industrial decline - GEAB\" \/>\n<meta property=\"og:description\" content=\"TREND The fashion industry has experienced its share of disruption, but until recently, this was still the preserve of European companies. Sweden&#8217;s H&amp;M, Spain&#8217;s Mango and Zara (above all) invented fast fashion and knocked the former French and Italian masters of the industry off their perch. It is therefore not surprising that Shein&#8217;s arrival in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/geab.eu\/en\/the-shein-shock-five-years-to-reverse-europes-industrial-decline\/\" \/>\n<meta property=\"og:site_name\" content=\"GEAB\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/globaleuropeanticipationbulletin?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T19:43:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T14:39:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/geab.eu\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-15-at-21.39.24.png\" \/>\n\t<meta property=\"og:image:width\" content=\"470\" \/>\n\t<meta property=\"og:image:height\" content=\"253\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"GEAB\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GEAB\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/geab.eu\\\/en\\\/the-shein-shock-five-years-to-reverse-europes-industrial-decline\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/geab.eu\\\/en\\\/the-shein-shock-five-years-to-reverse-europes-industrial-decline\\\/\"},\"author\":{\"name\":\"GEAB\",\"@id\":\"https:\\\/\\\/geab.eu\\\/#\\\/schema\\\/person\\\/8c6c349a411026e30da8bb89a133de75\"},\"headline\":\"The Shein shock \u2013 Five years to reverse Europe\u2019s industrial decline\",\"datePublished\":\"2025-12-15T19:43:15+00:00\",\"dateModified\":\"2025-12-16T14:39:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/geab.eu\\\/en\\\/the-shein-shock-five-years-to-reverse-europes-industrial-decline\\\/\"},\"wordCount\":1991,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/geab.eu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/geab.eu\\\/en\\\/the-shein-shock-five-years-to-reverse-europes-industrial-decline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/geab.eu\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Screenshot-2025-12-15-at-21.39.24.png\",\"keywords\":[\"China\",\"fashion\",\"luxury\",\"shein\"],\"articleSection\":[\"Telescope\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/geab.eu\\\/en\\\/the-shein-shock-five-years-to-reverse-europes-industrial-decline\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/geab.eu\\\/en\\\/the-shein-shock-five-years-to-reverse-europes-industrial-decline\\\/\",\"url\":\"https:\\\/\\\/geab.eu\\\/en\\\/the-shein-shock-five-years-to-reverse-europes-industrial-decline\\\/\",\"name\":\"The Shein shock \u2013 Five years to reverse Europe\u2019s industrial decline - 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