TREND
For years, we have been observing the expansion of work far beyond its official boundaries and, with it, a widespread fatigue that neither traditional holidays nor the promise of supervised disconnection can dispel. It is therefore not surprising that soon travelling will no longer be about going far, but about going less. Less noise, fewer faces, fewer stimuli… less of everything.
Welcome to the futuristic era of “less is more”!
JOMO: a weak signal today, tomorrow’s travel norm
Farewell to the travel industry that has long sold comfort and performance, as we see the emergence of an almost opposite demand: destinations where absence becomes a value in itself.
Perceived as a structural counter-trend, JOMO (Joy of Missing Out) is emerging to relegate FOMO (Fear of Missing Out) to the status of an outdated reflex, one that pushed people to see everything, do everything, document everything and post everything on Instagram. Reconfigured around real presence in the moment, with a voluntary confrontation with lifestyles close to those of our ancestors, slow and dependent on the natural environment (including increased material sobriety), travel becomes the best form of education, where humans relearn the reference points that modernity has made invisible.
Let us not take JOMO as a retreat, but as a deliberate and indispensable distancing, because the interest is not in the exoticism of the past, but in all that it can reveal about the present: the extent to which our relationship with time (a subject already covered in our January GEAB)[1], with effort and with ourselves has been weakened by abundance and constant mediation.
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Disclaimer: The recommendations below are the result of a systemic anticipation approach specific to the GEAB. They do not represent personalised financial advice or investment incentives. In a context of [...]
