Category: shein

WEAK SIGNALS When discussing the future of European fashion, one fact is immediately clear: our wardrobes will never again be mere collections of colorful fabrics. By 2040, what we wear will increasingly serve as a civilizational manifesto. Clothing will speak less about our individual identities and more about the kind of world we have collectively […]

TREND The fashion industry has experienced its share of disruption, but until recently, this was still the preserve of European companies. Sweden’s H&M, Spain’s Mango and Zara (above all) invented fast fashion and knocked the former French and Italian masters of the industry off their perch. It is therefore not surprising that Shein’s arrival in […]