TREND
The fashion industry has experienced its share of disruption, but until recently, this was still the preserve of European companies. Sweden’s H&M, Spain’s Mango and Zara (above all) invented fast fashion and knocked the former French and Italian masters of the industry off their perch. It is therefore not surprising that Shein’s arrival in the hitherto almost exclusively European fashion game is causing such a stir. However, it is more important than ever to keep an eye on the reasons for Shein’s success, which reveals a silent but profound crisis in a production, logistics and creative model that Europe has allowed to fall apart over the last twenty years. And what applies to fashion also applies to many other sectors, as the vulnerability revealed is not sector-specific but systemic. Europe is discovering, with astonishment, that its loss of competitiveness does not only affect textiles, but could hit all industries eventually, due to insufficient investment in large-scale modernisation, automation and innovation. Moreover, the growing isolation of a Europe constantly shocked by a rest of the world in which it is less and less of a model is contributing to the worsening of the process of decline. Another five years of indignation rather than “incorporating” change, and the decline could become irreversible.
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Disclaimer: The recommendations below are the result of a systemic anticipation approach specific to the GEAB. They do not represent personalised financial advice or investment incentives. In a context of [...]
