GEAB 176
Like many industries, the consumer sector is currently caught between technological advances and geopolitical, social and economic upheaval. Looking at the future of consumption is essential because, from necessities to entertainment, our consumption model and its links to the production model shape our everyday lives and our relationship with nature.[1]
To get a glimpse of this future, we first need to look at how past and present constraints have evolved. The global market has expanded to include emerging economies, led by China and India, where the living standards of much of the population have caught up with those of the richest countries. They will take the global South with them. But it would be a mistake to think that this development will be as linear as it has been over the past hundred years. The needs and aspirations of these different populations are not the same, and the Western model of globalisation is outdated and no longer the stuff of dreams.
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