GEAB 185
The Euro in your pocket: A sense of belonging to Europe
The relationship we have with money is charged with affectivity and emotion, extending beyond its economic, financial, and monetary dimensions to encompass social, cultural, and emotional values. Similarly, the Euro’s introduction has profoundly influenced European attitudes, marking a significant shift. With the emergence of the Euro generation following the Erasmus generation, we witness the rise of a European Generation Z, born into a world shaped by the single currency.
Figure 1 – Generation Z = Euro Generation
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