New emerging countries are making their mark on the international scene and positioning themselves as strategic markets. They represent the vanguard of growth drivers for a changing global economy, offering investment and diversification opportunities for a growing number of companies.
The demographic dynamic, a wake-up call for investment
The dynamics of emerging countries[1] are unique to each region. While some members of the BRICS+ and several countries in the Middle East have already reached a certain level of development, others are still experiencing rapid economic growth and are attracting investors with their potential for rapid transformation. African countries such as Nigeria and Morocco are at the heart of foreign investment strategies for their domestic markets and regulatory reforms in particular, as are many Asian countries (in particular Indonesia, Vietnam, the Philippines and Malaysia) because they have strong demographic dynamics and low labour costs. And Latin American countries such as Brazil, Argentina, Colombia and Chile, whose opportunities are driven by strategic factors, both economic (many critical materials) and social (the presence of Latin languages: Spanish, Portuguese and French).
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