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GEAB 158

The monthly bulletin of LEAP (European Laboratory of Political Anticipation) - 15 Oct 2021

Luxury: A future-proof business model

Last August, Bernard Arnault (LVMH) overtook Jeff Bezos (Amazon) as world’s richest person.[1]  The luxury giants have performed brilliantly on the stock market.[2] There is a lot of talk about the wealthy getting richer as a result of the Covid crisis as a direct explanation for this trend. But it is no longer the rich who are driving this industry[3] and our team believes that this success is much more structural than that: the luxury sector is perfectly future-proof. 

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